MALHOTRA, G.; BATRA, S. K. Customer-Switching Behaviour for Telecom Service Provider. International Journal of Business & Economics (IJBE), [S. l.], v. 4, n. 2, p. 1–17, 2019. Disponível em: https://www.ijbe.ielas.org/index.php/ijbe/article/view/16. Acesso em: 31 jul. 2026.